Product Schema for AI: The Fields That Actually Get You Cited

The goal

Give AI engines everything they need to describe your product accurately and confidently. Missing fields create doubt, and AI rarely recommends what it is unsure about.

The must-have fields

• **name, brand, description** — clear, specific, no keyword stuffing.
• **image** — a stable, high-quality URL.
• **offers.price + priceCurrency** — current and accurate.
• **offers.availability** — InStock / OutOfStock.
• **aggregateRating + reviewCount** — social proof AI can quote.
• **sku / gtin** — helps AI match your product across the web.

Common mistakes

• Marking up a price that differs from the visible price.
• Leaving availability stale.
• Duplicating markup across variants incorrectly.

Validate before you ship

Test with a structured-data validator and re-run your AI Visibility Audit to confirm the score moved.

Next step

Use the Content Checker to confirm your product pages are answer-ready.