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How to Track Your AI Visibility (and What to Do With the Data)

2026-01-15 7 minAI Commerce Visibility Research

What to track

  • **Presence** — are you mentioned at all for your key prompts?
  • **Position** — how prominently, versus competitors?
  • **Sentiment** — is the mention accurate and positive?
  • **Citations** — which sources does the engine trust?

Build your prompt set

Start with 20–50 high-intent prompts a real customer would ask: comparisons, "best X for Y", buying questions and brand queries.

Run and record

Check each engine on a schedule (weekly is a good start), and log presence, position and sentiment over time so you can see trends, not snapshots.

Turn data into action

  • Not mentioned? Fix crawler access and structured data first.
  • Mentioned but inaccurate? Improve entity clarity and on-page facts.
  • Competitors cited more? Study their sources and earn similar ones.

Make it effortless

Use the Rank Tracker and AI Engine Tracker to automate this and get alerts on big moves.

See what AI sees when it looks at your brand.