Guides
How to Track Your AI Visibility (and What to Do With the Data)
2026-01-15 7 minAI Commerce Visibility Research
What to track
- **Presence** — are you mentioned at all for your key prompts?
- **Position** — how prominently, versus competitors?
- **Sentiment** — is the mention accurate and positive?
- **Citations** — which sources does the engine trust?
Build your prompt set
Start with 20–50 high-intent prompts a real customer would ask: comparisons, "best X for Y", buying questions and brand queries.
Run and record
Check each engine on a schedule (weekly is a good start), and log presence, position and sentiment over time so you can see trends, not snapshots.
Turn data into action
- Not mentioned? Fix crawler access and structured data first.
- Mentioned but inaccurate? Improve entity clarity and on-page facts.
- Competitors cited more? Study their sources and earn similar ones.
Make it effortless
Use the Rank Tracker and AI Engine Tracker to automate this and get alerts on big moves.
